Conversion tracking (Meta CAPI & GA4)
We set up tracking that reliably shows which campaigns drive enquiries and sales – server-side and privacy-aware.
The problem
Ad platforms report different numbers than your CRM, and since cookie banners and browser blocking, many conversions are missing entirely. Your campaigns end up optimising on incomplete data.
What is included
- Tracking plan: which actions count?
- Google Tag Manager and GA4 setup
- Meta Pixel and Meta Conversions API (server-side)
- Sending lead status from your CRM back to Meta
- Integration with your consent management
- Testing and reconciling data between systems
What you get
- Working, tested tracking setup
- Documentation of all events and parameters
- Data flow overview across website, CRM and ad platforms
- Walkthrough video call
Process
How it works
- 01
Current state
We check what is measured today, where data gets lost and which systems are involved.
- 02
Plan
We define which events are tracked and where they are sent.
- 03
Implementation
We set up Tag Manager, GA4, Pixel and Conversions API and connect your CRM.
- 04
Test & handover
We verify every event, reconcile the numbers and document the setup.
FAQ
Questions about this service
Is this GDPR-compliant?
We connect tracking to your consent management and only send what the consent allows. That doesn't replace a legal review of your privacy policy, which your legal adviser should handle.
What does the Conversions API add?
It sends events directly from your server or CRM to Meta instead of only via the browser. Less data is lost to blockers, and you can report later steps such as qualified leads.
Will it work with our CRM?
With HubSpot, GoHighLevel, Pipedrive and many other systems, yes – often via Zapier or Make.com. We check this upfront.
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Intro call
Conversion tracking (Meta CAPI & GA4) – let’s get started.
In a free intro call we clarify what you need, what it costs and when it will be done. No sales pressure.