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echtsquad
SEO & Content

Content & blog writing

We write search-optimised articles and guides that answer your customers' questions and point them to your services.

The problem

Nobody has touched the blog in a year because day-to-day work leaves no time for writing. The articles that exist are too generic and bring in neither visitors nor enquiries.

What is included

  • Editorial calendar based on keyword research
  • Per-article brief with search intent and outline
  • Research and writing by human writers
  • AI-assisted research, always editorially checked
  • SEO for titles, structure and internal links
  • Publishing in your CMS, including images
  • Refreshing older articles

What you get

  • Agreed number of publish-ready articles per month
  • Editorial calendar for the next three months
  • Meta data and image selection per article
  • Monthly overview of published content and performance

Process

How it works

  1. 01

    Topic planning

    We build an editorial calendar from keyword research and the questions your customers really ask.

  2. 02

    Brief & alignment

    Each article gets a short brief that you can add expert input to.

  3. 03

    Write & review

    Writers draft the piece, we check facts and readability, and you approve.

  4. 04

    Publish

    We publish the article, link it internally and track how it performs.

FAQ

Questions about this service

Is the content AI-generated?

We use AI for research and drafts, but every article is written or thoroughly edited and checked by a person. We never publish unreviewed AI text.

Who provides the expertise?

We research the basics ourselves. For specialist topics we send you targeted questions or run a short interview so the article reflects your expertise.

When do articles start bringing visitors?

It usually takes a few months for a new article to rank consistently. Content is a medium-term investment, not a quick campaign.

Intro call

Content & blog writing – let’s get started.

In a free intro call we clarify what you need, what it costs and when it will be done. No sales pressure.