Multilingual SEO (DE/EN)
We make your website discoverable in German and English – with a clean technical setup and content that reads naturally in both languages.
The problem
Your English site is a literal translation of the German one and barely ranks anywhere. Google shows users the wrong language version, and nobody ever researched the search terms in the target market.
What is included
- Review of language structure (subfolders, subdomains, domains)
- Correct hreflang implementation
- Keyword research per language and market
- Localisation of core pages instead of literal translation
- Translated meta data and URLs
- Language switcher that leads to the matching page
What you get
- Language versions with correct technical markup
- Keyword map for German and English
- Localised core pages, published live
- hreflang and indexing audit report
Process
How it works
- 01
Analysis
We review the structure, hreflang and visibility of both language versions.
- 02
Research
For each market we research its own search terms instead of translating the German ones.
- 03
Localisation
Native-speaking writers adapt core pages and meta data to the target market.
- 04
Tech & checks
We implement hreflang and sitemaps and verify that Google serves the right versions.
FAQ
Questions about this service
Isn't machine translation enough?
Usually not, for search engines or readers. People search with different terms in each language, and machine translations often read awkwardly. We localise at least the pages meant to bring in enquiries.
Do you support other languages?
Our focus is German and English. Other languages are possible on request with native-speaking partners.
Which CMS works best?
WordPress with WPML or Polylang, Shopify Markets and most modern platforms support multiple languages. We work with what you already have.
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Intro call
Multilingual SEO (DE/EN) – let’s get started.
In a free intro call we clarify what you need, what it costs and when it will be done. No sales pressure.