Email marketing setup with MailWizz
A self-managed email marketing platform built on MailWizz, with SMTP delivery, full domain authentication, lists and campaigns.
Starting point
The company wanted to run its email communication itself instead of relying on expensive subscription tools. Without proper domain authentication, emails risked landing in spam. Lists and contacts were scattered across different spreadsheets. There was no single place to plan and review campaigns.
Solution
We set up MailWizz as the company's own sending platform and connected it to an SMTP service. SPF, DKIM and DMARC are configured correctly for the sending domain. Contacts were cleaned up, moved into lists and segments, and the first campaigns were built together with the team. The team can now plan, send and review campaigns on its own.
Implementation
We began by creating the DNS records for the sending domain and validating them with testing tools. Next came the installation and base configuration of MailWizz, including bounce handling and unsubscribe links. We cleaned and de-duplicated the existing contact data and imported it into meaningful segments. Finally, we built templates and trained the team on the platform.
Workflow
How the data flows
- Domain authenticationSPF, DKIM and DMARC
- MailWizzInstallation and configuration
- SMTP connectionReliable delivery
- Lists & segmentsCleaned contacts
- CampaignsTemplates and sending
- ReportingOpens, clicks, bounces
Screens
Screenshots & mockups
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