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echtsquad
Email Marketing

Outreach Campaigns

We plan, write and run your email outreach campaigns, from targeting and sequences to handing replies over to your sales team.

The problem

Your sales team knows who it wants to reach, but lacks the time for research, good copy and consistent follow-up. Mass emails with no relevance to the recipient get no replies and hurt your domain's reputation.

What is included

  • Target audience and decision-maker definition
  • Contact research and data verification
  • Personalised copy for first touch and follow-ups
  • Campaign setup and management in Instantly or MailWizz
  • Monitoring of deliverability, replies and unsubscribes
  • Reply triage and handover to your sales team
  • Monthly report with learnings and next tests

What you get

  • Live campaigns with documented sequences
  • Verified contact lists
  • Categorised replies in your CRM or inbox
  • Monthly report

Process

How it works

  1. 01

    Sharpen the target

    We define which companies and roles you want to reach, and with which offer.

  2. 02

    Lists and copy

    We research contacts, verify the data and write the sequence.

  3. 03

    Start small

    The campaign launches with a subset so we can validate copy and targeting.

  4. 04

    Ongoing optimisation

    We test variants, manage volume and pass interested replies to your team.

FAQ

Questions about this service

Is email outreach legal?

It depends on the target market. In Germany, unsolicited marketing email is heavily restricted even to businesses; other countries have different rules. We plan campaigns to suit the market and recommend a legal review before launch.

Do you use AI for the copy?

For research and personalisation angles, yes. The sequence itself is written and reviewed by people, and you approve every variant before it goes out.

How many meetings will this bring?

We cannot honestly predict that, because it depends on your offer, market and audience. After the first few weeks you have real numbers, and we discuss openly whether it is worth continuing.

Intro call

Outreach Campaigns – let’s get started.

In a free intro call we clarify what you need, what it costs and when it will be done. No sales pressure.